Firstly what is engagement?
Experts say a good 10% of members is a good number – this means they are commenting and showing up, I think though we need to unpack that a bit because just because people aren’t commenting doesn’t mean they aren’t engaged
Here’s mistakes membership site owners make
- They post random stuff in a bid to get more people commenting
- They focus on the people who comment
- They measure on engagement alone
Now after this episode you aren’t going to be those guys!
For me an engaged member falls into one of these:
- Somebody who logs in
- Reads your stuff
- Turns up to calls
- Reaches out when they need you – knowing you are there is enough
I learnt this from doing my lurker week – that a lot of people get what they need by just reading and don’t feel the need to add anything to the discussion
Don’t post random stuff or where you just ask Q’s – post different types of content and speak to them
Randomly message people who dont comment to see how they are
This will mean you don’t just focus on engagement numbers!
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