How to get more members in 21 Days

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119 – How I had my highest grossing month with a black Friday promo

by Ryan Carruthers | Last Updated: November 24, 2021

We all want more members right? We are trying everything every day to get them, what I will share with you in this episode shows how I had my highest grossing month & how I took what was going to be a one-off yearly deal and included it into my membership to repeat the success.

Goals with the episode

Let’s do this then!

I had always not done a black Friday sale, I thought they were spammy, just trying too get people to buy things they didn’t really need.

I also thought it was a noisy day to be trying to sell on.

But boy did all that change, we have a weekly meeting at BTC and we said didn’t have anything done for black Friday, maybe we should send one email about an offer.

I was reluctant.

I said ‘I don’t want people just for a month then leave though’ when Adam said let’s do yearly.

I said cool, I’d heard about a marketer in the states having HUGE success with a pay what you want offer.

So, that’s how simple we kept it…

The email is below…

http://gr8.com/r/BEIuwR/E/heBcN?t=

 

Literally, make us an offer

The offers came in their droves.

We had people saying things like….

This blew me away! We do this every year but I also debrief everything and gather learnings to see what worked and why and how can we replicate it.

What I learnt

Steps you can use to do this

Let me know how you get on!